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Chinese government wants to ban video game commercials for children's television

Change in commercial advertising regulations would remove and prevent such advertising aimed at children; but it's a solution to a problem that doesn't really exist.

New revisions to China's commercial advertising regulations seek to ban video game commercials for children's TV programming and other mediums. This comes from a Kotaku report, which points out that it's a solution to a problem that does not really exist because most video game-related advertising in China is found online, not on TV.

The move could, however, be a preemptive measure, considering China recently ended its 14-year console ban.

A message posted on the State Council's legal affairs website outlines the proposed revisions, which would remove and prevent video game advertising in textbooks, school buses, school uniforms, and TV programming aimed at children from elementary school to junior high.

The new regulations are currently up for public consideration until March 24, after which time they will either take effect or fall apart. Kotaku points out that the revised regulations also include new non-gaming measures like blocking the advertisement of tobacco products.

China recently announced that its 14-year console ban had come to an end, though it remains to be seen what kind of impact this will have for platform holders like Microsoft, Nintendo, and Sony.

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